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buyer decision process

См. также в других словарях:

  • Buyer decision processes — are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.More generally, decision making is the cognitive process of selecting a course of …   Wikipedia

  • Group decision making — (also known as collaborative decision making) is a situation faced when individuals are brought together in a group to solve problems. According to the idea of synergy, decisions made collectively tend to be more effective than decisions made by… …   Wikipedia

  • business buyer behaviour — industrial buyer behaviour The shaping of business decisions by the purchaser of raw materials, components, industrial equipment, and services for an organization. The amount of time devoted to the process will depend on a number of factors,… …   Big dictionary of business and management

  • Buying facilitation — The term buying facilitation is used to describe the process of helping buyers make purchases while recognizing they have their own unique way of seeking solutions, as compared to imposing the seller s products or solutions upon them. Although… …   Wikipedia

  • Consumer behaviour — Psychology …   Wikipedia

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Sunk costs — In economics and business decision making, sunk costs are retrospective (past) costs that have already been incurred and cannot be recovered. Sunk costs are sometimes contrasted with prospective costs, which are future costs that may be incurred… …   Wikipedia

  • Complex sales — Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request… …   Wikipedia

  • Lead generation — (commonly abbreviated as lead gen) is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business products or services. Often lead generation is associated with marketing activity… …   Wikipedia

  • Netherlands, The — officially Kingdom of The Netherlands byname Holland Country, northwestern Europe. Area: 16,033 sq mi (41,526 sq km). Population (2002 est.): 16,142,000. Capital: Amsterdam; Seat of Government: The Hague. Most of the people are Dutch. Languages:… …   Universalium

  • Customer analytics — is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship …   Wikipedia

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